Luxury as a reflection of individuality

The modern concept of luxury has expanded and become more complex. Today, a house worth a million rubles per meter is not a collection of expensive materials, but a system subordinated to the rhythm of the family. Customers expect the project to take into account habits, rituals, work and leisure scenarios. Therefore, luxury has ceased to be universal. She has become a personal investment in the comfort and future of the family. In the age of digital technology and globalization, luxury has become more subjective: not only expensive items are important, but also the opportunity to create unique experiences, personalized spaces and environmentally responsible solutions. Customers expect the project to take into account habits, rituals, work and leisure scenarios. Therefore, luxury has ceased to be universal. She has become a personal investment in the comfort and future of the family.

At Studia 54, we see that confidence becomes a key factor for clients: the house should work as a well—thought-out infrastructure, where each zone - from the media hall to the master bedroom — has its own role and logic.

The 1122m2 villa project in Sobha Hartland, located in Dubai, goes beyond standard solutions, combining exquisite designer furniture, natural materials and harmonious color accents. The central theme of the decor in the design project was the love of the customer's family for noble and graceful animals — horses. The elegant pattern on the front door, graceful statuettes and unique art objects serve as a reflection of the owner's inner world, giving the interior an exceptional personality and unique luxury.

Luxury in convenience: integrating intelligent technologies into interior design

The term "smart home" covers a wide range of solutions, from simple consumer scenarios like voice assistants and Wi-Fi outlets to complex engineering ecosystems embedded in the architecture of large residences. If basic automation is enough for an apartment, then for houses with an area of 500 m2 or more, completely different systems are needed — reliable, scalable and autonomous.

Voice assistants are convenient, but they are limited: they depend on the Internet and cannot handle complex engineering systems. In premium homes with dozens of lighting scenarios, climate zones, and technical units, such solutions turn out to be unreliable and non-functional. It requires a professional level: local servers, wired architecture and industrial control protocols (KNX, DALI, BACnet).

Modern automation systems are not a set of gadgets, but a single control center for the entire house: climate, light, ventilation, security, SPA, garden and even household appliances. They work locally, provide fault tolerance, and remain aesthetically invisible, embedded in the architecture.

The key to successful implementation is to implement automation at the architectural design stage. This allows you to provide hidden wiring, choose long-term standards and integrate interfaces into the interior. The smart home of 2030 is already a reality: a space that anticipates the needs of the family, works without interruptions and gives comfort imperceptibly, as a natural part of life.

Environmental friendliness and natural accents

Modern luxury has long gone beyond the external showiness. Today, its symbol is its proximity to nature. We weave living motifs into the interiors.: green interior gardens, natural textures, light, which make the house not only beautiful, but also harmonious.

Technology helps to manage this comfort, and individual solutions emphasize the character of the owner. This is how a new philosophy of premium spaces is born, where nature becomes an integral part of everyday life.

In our 2025 projects, we see a demand for:

• natural materials: rare marble and wood, silk and leather;
• integration of green areas: indoor gardens, terraces, green roofs;
• the use of panoramic glazing for natural lighting.

Top projects from Studia 54 with the integration of green areas and an emphasis on natural motifs in the interior:

1. The design of a hotel with a unique art installation in Courchevel;

2. Dazzling interior of Bluewaters Island Villa in Dubai;

3. Premium design of a Japanese garden family residence in Indonesia;

4. The unique interior of a country house in the Philippines by Studia 54;

5. Interior of a residence with a winter garden in KP Agalarov.

These solutions increase not only the comfort, but also the long-term value of the facility.

Living plants are gently woven into the architecture of the house, bringing with them freshness, energy and a sense of unity with nature. This trend reflects the desire to create not only an aesthetically perfect, but also a harmonious, healthy space where every element breathes and lives. Green corners in the interior are a visual delight and a source of inspiration, peace and well—being, which become an integral part of modern luxury housing.

This trend is organically embodied not only in landscape design, indoor gardens and the general concept of interior space, but also deeply influences the preferences of Studia 54 customers. Increasingly, they prefer natural materials and natural motifs, which are reflected in furniture, finishing surfaces and decorative elements. This approach allows you to create interiors filled with harmony, refined elegance and genuine proximity to nature — key characteristics of modern premium design.

When producing furniture for the Fifty Forums brand, designed by our bureau's designers, luxurious Italian fabrics, genuine leather, and veneers from valuable types of wood such as eucalyptus, walnut root, macassar, and anegri are utilized. All materials exhibit high durability, as confirmed by multiple tests. The designs of the furniture pieces — whether coffee tables, dining tables, or mirrors — draw inspiration from elegant natural forms like lotus flowers, leaf veins, and water droplets.

Trends in luxury architecture in 2025

Each design of an object is a unique dialogue with nature, climate and landscape, which shape the future appearance of the house. It is these features that become the starting point for creating exclusive and harmonious spaces.

There are certain trends and patterns in the implemented Studia 54 projects for 2025. Panoramic windows and open layouts continue to occupy a leading place, contributing to the maximum penetration of natural light and strengthening the connection of the interior space with the surrounding nature — these are the architectural solutions that our customers are increasingly choosing.

Large-scale architectural projects of Studia 54 with an open floor plan and panoramic glazing:

1. Villa of 2147 m2 with indoor garden in Vladivostok;

2. Residence of 1500 m2 in Agalarov Estate - a symbiosis of nature and modern architecture;

3. Architectural project of a 3000 m2 designer villa in Moscow;

4. The project of a 1513 m2 residence in Novye Dubki is a laconic house surrounded by a forest;

5. Architectural design of an 800 m2 villa in Sochi.