/ Architecture
~ 5 min
Published: 10/02/2026
What does the premium housing market look like today?
According to the second quarter of 2025 data, the cost index for luxury housing reached 2.72 million rubles per square metre. The market is expected to grow by more than 3% annually until 2029. In Moscow, the supply in the premium segment has reached a three-year high, intensifying competition and increasing the value of unique projects.
What do customers with capital over $10 million expect?
Typically, such clients seek a ready-made environment. Location, surroundings, infrastructure, and investment growth potential are crucial. The house is seen as part of a lifestyle and long-term planning. Popular locations in Moscow for private residences include:
- Barvikha Hills
- Birch Tree Residences
- Agalarov Estate
- Knyazhye Lake
- Shulgino
- Crystal Istra
- Park Avenue
By 2026, the market has changed significantly. Previously, cost increases were driven by shortages and general price hikes, but now quality is the key factor.
Real estate as a capital protector
Despite restrictions on international investments and rising inflationary risks, real estate remains a viable asset. Premium homes with limited supply maintain their value even with reduced overall purchasing activity.
Quality over quantity
The premium segment's supply has grown, intensifying competition. This means that what sells are not just square metres but well-executed projects with thoughtful architecture, interior design, and engineering. Real estate without a unique concept may lose liquidity.
Interior as a capitalization factor
Buyers are no longer willing to invest in renovations. In 2026, the «turnkey project» service is valued, where the architectural bureau handles all stages of house creation. Customers enjoy the process and receive a ready-to-move-in house. Elite architecture and interior directly impact the sale speed and final value if resold.
Investing in design today is an investment in liquidity. Premium real estate serves as a dual asset, providing a comfortable living environment, reflecting the owner's status, and offering growth potential.
Limited supply boosts value
There is less available land in prestigious locations, limiting new architectural projects. This makes high-quality luxury real estate a scarce asset, driving up its cost.
Our case
A customer approached us for an architectural project and later opted for the «turnkey project» service. The 945 sq. m. residence is not for permanent occupation; the customer plans to use it during holidays. Future sale is possible, so the client decided to invest in premium interior design. This approach highlights the owner's high status and significantly increases the property's liquidity, turning it into a profitable asset.
Why invest in real estate in 2026? Investment attractiveness is linked to comfort, functionality, and well-thought-out space. Real estate is one of the most stable assets, valuing individuality and exclusivity. Besides affecting profit, a premium interior and architecture provide a comfortable environment. We recommend investing in the architectural idea, execution level, and your lifestyle.
