/ Architecture
~ 6 min
Published: 04/12/2025
Collectors are often found among the customers of Studia 54: someone collects rare cars, someone collects paintings from world-famous artists. But in practice, houses, villas and residences remain the most significant investment objects. Today, unique architecture is perceived as a sustainable asset — rare, aesthetically strong and growing in value.
We will talk about how premium architecture becomes a profitable investment and how to choose an object so that its value increases from year to year in this article.ье.
Architecture as an author's object: why uniqueness is increasing in value
Luxury homes have ceased to be ordinary real estate. Today they are considered as unique author's objects. Everyone has their own character, proportions, space, and material. Such residences are created in a single copy, as art objects, and this is what forms their investment value.
An example of unique architecture in the Studia 54 corporate style is a 2,700 m2 residence in the Philippines. Each solution emphasizes a visionary approach to design and the uniqueness of the object.
The residence is located in a cottage village surrounded by jungle, and has become the dream come true of a customer, an entrepreneur from the USA. One trip to the Philippines changed his attitude to life in a megalopolis: he fell in love with the primeval beauty of the islands and the Pacific Ocean in this particular part of the planet. We have transferred this feeling of lightness and freedom into the architectural concept.
Such houses are indeed closer to the category of "trophy real estate" — rare, collectible assets of interest to both private owners and institutional investors. This is a very limited category of objects created by leading architectural firms. Such facilities have practically no analogues on the market. This is what ensures long-term value growth.
Emotional value as a driver of financial profit
Buyers of premium real estate increasingly view the house as a source of emotions and wealth. They invest in a space that gives a sense of strength, solitude and inner harmony. When architecture creates an atmosphere of confidence and tranquility, it forms the emotional capital of the owner, which enhances the sense of stability, belonging and status.
This effect is directly reflected in the cost: objects with a pronounced emotional identity attract more attention in the market, find a buyer faster and hold a higher price compared to standard solutions.
Global demand for rare architectural objects
The number of wealthy people in the world is growing, and with it the demand for exceptional living spaces. People build houses in different countries, live seasonally and keep real estate as part of an investment portfolio.
Knight Frank reports that the number of HNWIs (people with capital starting at $1 million) increased by 5.1% in 2023, while demand for luxury real estate increased by 17%.
And the fewer such objects there are, the higher their value. A residence in the UAE with an open-air cinema with an area of 2000 m2 has become the embodiment of this idea. We consider the project as a reinterpretation of our northern house style for regions with a sharply continental climate through the prism of modern Arab design - this is what makes it unique.
The customer's family dreamed of a spacious, modern house with brutal, geometric facades and a minimum number of smooth lines, spacious rooms and galleries, grandiose chandeliers, shiny floors inside and exceptionally gray granite in the facade decoration.
This is an example of an architecture that creates added value by combining median demand and an author's approach.
What the market confirms: trends and data
The growing number of wealthy buyers and their interest in premium properties is confirmed by global market surveys. International statistics record the recovery and growth of wealth in the upper segments and emphasize that over the past year there has been an increase in the number of super-rich people.
The Persian Gulf region remains one of the most dynamic locations for investment in premium real estate. In recent years, prices for luxury real estate around the world have increased by an average of 3.1%. Manila became the leader of the rating (26%), while Dubai (15.9%) took the second place.
A similar trend can be seen in other capitals of the region: Abu Dhabi and a number of Saudi cities saw significant price increases for premium villas and apartments in late 2024 and early 2025, as recorded by local research centers and relevant agencies.
So, in 2024, the total value of transactions per year increased by more than 10% year-on-year, while the number of transactions increased by about 24%.
The projects created by the Studia 54 team occupy a special place among such facilities, combining the author's architecture, scale and high investment attractiveness.
The importance of the architectural firm's brand
The name of the architectural firm becomes an intangible part of the value of the house. The facility, created by a world-renowned bureau, is perceived as a guarantee of quality and longevity. Such projects are easier to sell, and their price increases faster.
Elite architecture becomes an investment object because it combines:
- rare (limited edition);
- liquidity (high demand in the international environment);
- cultural capital (the importance of authorship);
- emotional value;
- a functional resource (a place to live, relax, or work).
Unlike classical assets, architecture combines financial gain and lifestyle investment — a rare synthesis that generates growing interest. That is why Studia 54 projects in 32 different countries of the world are chosen not only for personal residence, but also as a real asset capable of retaining and increasing value, becoming part of a collection of rare and significant objects.
