/ Interior
~ 5 min
Published: 04/09/2025
Interiors in the premium segment are moving away from sterile cold palettes, glossy surfaces, and ultra-minimalism toward warm, complex shades, natural materials, and subtle color craftsmanship.
In 2025, the central place in this movement was taken by Pantone's Mocha Mousse — an elegant, deep shade at the intersection of coffee, taupe, and caramel.
This color has emerged as both a fashionable trend and a reflection of the new worldview of affluent individuals who are seeking the perfect living environment.
How mocha mousse became the 2025 color of the year
The path to this shade’s dominance in interiors didn’t begin yesterday. Just a few years ago, the premium segment was ruled by cold palettes: gray, graphite, black, cool white. These symbolized technological advancement, urbanity, and clean lines. But the world has changed, and with it — the preferences of interior design clients.
Affluent buyers of luxury real estate began prioritizing comfort, tactility, and the psychological aspect of interiors. A space should evoke an emotional response. As a result, warm natural shades took center stage, with Mocha Mousse emerging as the leading choice.
This color perfectly fits the aesthetics of “quiet luxury" — a concept where premium quality is expressed not through loud symbols of wealth, but through meticulous work with textures, volumes, and materials. It doesn't overwhelm a space, yet makes it feel deep and expensive.
How the luxury real estate market is adapting to the new color
Interestingly, Mocha Mousse is gaining popularity both among interior designers and in the broader real estate market.
In Moscow, London, Dubai, and New York, luxury developers are increasingly offering interiors finished in complex beige-brown shades. This is driven not only by aesthetic reasons but also economic ones: properties with such design solutions find buyers faster.
- The number of luxury real estate transactions increased by 12% (compared to 2023).
- There were 37.5% more premium segment apartments available for sale than a year ago.
- The average price per square meter reached 1.86 million rubles in new developments.
But the most interesting change is in the buyer profile. Among luxury property owners, there is a growing share of young entrepreneurs, top managers, and IT specialists with sophisticated taste and specific interior design needs. They choose personalized interiors that are executed with careful attention to all aesthetic preferences.
Interiors in the mocha mousse shade: the Studia 54 experience
The trendy shade can be revealed through combinations and textures.
- Monochromatic interiors using different shades of brown appear noble and multi-layered.
- Dark wood species (walnut, rosewood, wenge) add prestige and depth.
- Bronze and brass elements enhance the effect of understated luxury.
- Natural textures — travertine, marble with warm veining, leather, silk — make the interior visually expensive and tactile.
Studia 54 has long been working with dark brown shades in interiors. We incorporate this palette into living rooms with soft sofas in the mocha mousse shade, bedrooms with voluminous textile panels in coffee tones, walk-in closets and dining areas, and master bathrooms.
Everything indicates that this shade is not just a trend, but timeless. It creates an atmosphere of prosperity, coziness, and thoughtful comfort. And this is its main strength.
